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Digital Media Trends in H2: From PCC’s Increase to Retail Media

Digital Media Trends in H2: From PCC’s Increase to Retail Media

Marketing budgets will continue to be scrutinized as the cost-of-living crisis continues. But the growth of digital media in particular seems robust. I recently asked some experts about the state of the current digital media landscape, and how brands should adapt their strategies as a result. Here are five trends that came to light. Gal Ekstein, president and general manager EMEA “

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